Magento Cross-Sells
Magento cross-sells refer to a practice of suggesting additional products or services to a customer who is considering buying something. Cross-selling is similar to related products but in this case the products appear only in the customers’ cart. A special button in your Magento admin part allows customers to add a cross-selling product to their cart. To set this option go to Cross-sells tab and select the products you want to cross-sell with the editing product from the product list.
You can add, edit or delete Magento cross-sell products.

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Documentation for Store Manager for Magento is available here
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