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Magento Reporting and Analytics

Magento Reporting and Analytics

Magento Report Samples

Magento Analytic is the core factor of your future sales. You need to know the situation, check the reports regularly to make sure your strategy brings the best results for your future sales. Be aware of what your customers are looking for, how they act or how they will act in the future. Check the reports offered in Store Manager and find the one that helps you adjust your marketing plans or strategies in the best way.


We truly believe that report analysis and sales forecasting should be with you on every step of the way. We keep working on the Reports section and we would appreciate if you leave us your ideas on reports that would be helpful for you and all other users.

Best Viewed Products

Best Viewed Products

Report shows you statistics of product views at your store.

The data generated by the Best Viewed Products report shows the products your customers are looking for. This will help determine trends based on multiple product views within your store. Use this information to best adjust your inventory and meet your customer needs.

One-Time Buyers

Report shows you statistics of one-time buyers at your store.

An average eCommerce business has over 60% of one-time buyers. That means that their marketing budgets are much higher than they should be, as it costs them more to bring new customers to the store rather than to attract clients back with an offer in follow-up email. Check if you're the lucky guy, and share your experience if your one-time buyers count is less than 40%.

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Recency Frequency Monetary (RFM)*

Report shows you customers scoring on the basis of their behavior - how recently the last order was placed, how many orders the customer has made at your store and how much the client has spent at your store.

The data generated by this report shows the behavior of your customers at your store. You can work with different shopper groups to make clients more loyal and to get more profit with minimum expenses.

*Reports availability depends on Store Manager version. Standard version doesn't contain built-in reports at all. PRO version offers plain reports like sales statistics, best viewed products, and more complex reports like Customers' recency report, Customers' frequency report, etc. Complex reports with forecasting are available in Enterprise version only.

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Latency Matrix Magento Report

Latency Matrix *

Report shows you typical behavior of your customers at your store and allows you to make a forecast for future purchases.

This report allows you to adjust your marketing strategies for customers, who haven't made any purchase within some time period (go beyond typical behavior). In most cases it is used for mail marketing. This way you can save money on offers and make deals only to those customers, who went beyond the avg time period and potentially are going to be lost. The must-have for mail marketing.

*Reports section availability depends on Store Manager version. Standard version doesn't contain built-in reports at all. PRO version offers plain reports like sales statistics, best viewed products, and more complex reports like Customers' Recency report, Customers' Frequency report, etc. Complex reports with forecasting are available in Enterprise version only.

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