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Magento Report – One-time Buyers

As marketers, we often focus most of our attention on new customers and their acquisition costs while overlooking the needs and value of returning customers, the very people who will help us really build profits.

According to our analysis, 25% to 40% of the total revenues of the most stable businesses come from returning customers. Even better, steady customers help businesses weather lean economic times; businesses with 40% repeat customers generated nearly 50% more revenue than similar businesses with only a 10% repeat customers. To learn more about the lifetime value of customers and what you can do increase repeat buys, you need to analyse the current situation. It can be done with One-time buyers report.

This report shows the current situation of new customers vs returning customers so you could decide how effective is your marketing strategy and if you need to update it.

Report parameters. Here you can see the store you’re generating report for and time period you've used to generate this report. Data reflected in pipe graph shows the % of one-time buyers to your potentially loyal customers. Also you can check the general recommendation under the chart. The report is generated basing on the list of customers and number of purchases that were made by each of customers. All totals can be found on the last page of the report.

Why it is that much important?

As marketers, we often focus most of our attention on new customers and their acquisition costs while overlooking the needs and value of returning customers, the very people who will help us really build profits.

We “pay” for all new customers much more than for returning customers. It all takes lots of time and money to get new customers. Once the first purchase is made, it is much easier and cheaper to attract the customer back. Second, third, fourth purchase will cost you a discount, free shipping, or some nice follow-up e-mail instead of the whole scope of work you do to get a new user. Taking into account this fact, almost all ecommerce sites have 60% of one-time customers.

We all do a million things to grow our business, but haven't thought about the true value of some of your best customers! Run Report

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