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The Procedure of Magento Images Import

How to Import Products to Magento 2: Check step-by-step tutorial to upload products in Magento 2

High-quality Magento images give your catalog that professional look and commercial appeal. When there is a large number of pictures to be uploaded to multiple products, a store owner usually falls back upon import images via csv procedure.

Though, having image name or image URL in the file is not enough. In order to be correctly uploaded, Magento images should be first properly formatted to suit default import method.

Import Images via DataFlow or Import/Export

Firstly, you need to have all images for all the products locally. So in case you are having image URLs in the file, you need to download all the remote images to some local directory. Further, you need to connect to your site via FTP, open store root folder and place all the images you are planning to upload to media/import folder.

Please note! Images cannot be put in subcategories. All of them should be located at import folder under media directory. If media/import folder is not there, create it.

magento images import admin
magento images import admin

Now in your csv file, in images column indicate picture name with leading slash and extension at the end. For example - /imagename.jpg.

magento images import admin
magento images import admin

Then run import from your back-end.

magento images import admin
magento images import admin

What is happening to image in the process of import? Magento import “reads” image name in the file and checks for the same name in media/import folder. If it finds it, Magento will resize your images to the correct dimensions and link to appropriate items (identified by SKU), uploading image to definite subfolders that built picture hierarchy.

These 2 subfolders are created automatically and located under media/catalog/product directory. The first subfolder is created on the basis of the first character of image name. The second subfolder corresponds to second character of image name.

So for image with name - image123.jpg the path will be media/catalog/product/i/m/image123.jpg. Picture with name - shoes.jpg will be during import placed to - media/catalog/product/s/h/shoes.jpg

*Please note, Magento 1.9.1 and higher comes with image management changes. One and the same image can not be assigned to multiple products with identical name. Store Manager works due to Magento logic, regenerates image name (e.g _1) if it is assigned to several products and adds the same image with different names. Check "Generate new image name, if image already exists" option to successfully upload pictures.

Image was Not Uploaded/Not Visible at Front-End

Often merchants face the problem after image import to Magento. Here are the possible tips to check:

  • make sure that image names in media/import folder are the same as in your csv file.
  • pay attention to the case of the file extensions and images names. These all are treated as different images - image.jpg | image.JPG | IMAGE.jpg
  • your FTP user should have enough permissions to make changes and upload images to appropriate folders
  • maybe it is the problem of template, so switch to default one and check if images are visible
  • try to add image to product manually via admin
  • also try different browsers

Working Import Alternative

If all of the mentioned above points didn’t help and you have pictures not showing or image does not exist notification during Magento import, there is the way to bypass any issues.

With Store Manager for Magento application you can forget about long preparations and upload of pictures to your FTP in advance, since the application does everything itself. You just need to indicate image name (and have images saved at your PC) or image URL in the import spreadsheet and pictures will be placed to correct folders of product image hierarchy automatically.

See yourself how easy is import of images to Magento from Store Manager comparing to back-end import tool or dataflow -


Detailed step-by-step tutorial on bulk images import to Magento via Store Manager application you can find here -


Import Images to Magento with Store Manager FREE! Import Now!

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Francis Kim
Francis Kim • 11/20/2016

Does the Store Manager run on OS X?

Magento Store ManagerMod Francis Kim • 11/21/2016

Hello Francis!

Thank you for your comment.

We have started development of Magento Store Manager version for MAC. If you are interested in testing Beta version or want to be notified when it is available, please, fill in the form at: https://www.mag-manager.com/magento-store-manager-mac-ios/

Meanwhile, you can run Store Manager on Mac using PC emulator (like Parallels Desktop or VMware Fusion) or through Boot Camp.