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How to generate Magento 2 Google merchant feed

Do you run a Magento store and want to add products to Google Merchant? Then a solution to create a feed file based on your store catalog will come in handy. The solution we’re going to review in this article is Feed Generator with Store Manager for Magento.

Feed Generator automates the process of exporting products in a format that can be directly added to the Google Merchant feed. The file is exported in CSV format and can be saved to a local folder, FTP, or Google Sheets.

Steps to Generate Magento 2 Feed for Google Merchant Center

  1. Download a free trial version of Store Manager for Magento and connect to your store database.
  2. Launch Feed Generator and pick a template.
  3. Create the feed by completing steps in the wizard.
  4. Upload the file to the feed in the Merchant Center.

Let’s go through all the steps one by one.

Download a free trial version of Store Manager for Magento and connect to your store database

Store Manager for Magento is an application that allows managing your Magento store locally. It presents the default admin interface in a streamlined way and enhances it with tools for mass edits, advanced filtering, reporting, and others.

If you don’t have Store Manager installed yet, download the free trial, install the application on your computer and connect to your store database following the quick start guide.

After you’ve established a connection to your Magento store, you will see its data displayed in Store Manager. Here is how it looks with our test store. Let’s select three products to export them to the feed.

Magento Store Manager Launch Feed Generator
Select products and launch the Feed Generator

Launch Feed Generator and pick a template

On the left side menu, from under Import/Export launch the Feed Generator tool. Among available templates, pick Google Merchant Feed.

Magento Feed Generator Google Merchant Template
Pick Google Merchant Template

Note:You can also request templates for other marketplaces: Amazon, eBay, Facebook, Bing, Shopzilla, and others. Submit your request at

Having picked the template, you can edit it right away or clone and edit the copy. We recommend that you clone the template. Thus you’ll keep the original settings and will be able to resort to them in the future.

Create a feed for Merchant Center using the export wizard

The Feed Generator wizard will guide you through the process step-by-step. First, select where to save the feed - to a local folder, Google Docs, or FTP.

Feed Generator Export File Target
Select where to save the file

Next, select the products to export. You can create a feed with all products, pick specific categories, or use the filter to select items based on attributes like brand, price, stock, etc. Also, you can export products previously selected in the grid as in our example.

Feed Generator Products To Export
Select products to add to the feed

Next comes the Category Mapping step. In the case of the Merchant Center, a category can be assigned to a product automatically during feed upload. Google will analyze a product’s title, description, brand, and GTIN information (source) and assign it to a category based on Google’s taxonomy. So, if you want to rely on automatic categorization, you may skip this step.

Feed Generator Category Mapping
Map store categories to the Google categories

In other cases, you may need to assign products to categories manually.

The Fields mapping screen displays a list of required and optional feed fields and corresponding database fields. If you want to use another source for a particular feed field, you can pick it from the drop-down.

The same way you can assign attributes from the database for the optional feed fields:

Feed Generator Fields Mapping
Check fields mapping

In step 5, you’ll be able to specify how to export product variations. There are three options available:

  • Filtered simple products
  • Export variations with attributes
  • Export variations as simple products

Feed Options Variation Export
Choose an option for variations export

Also, you can specify currency and measurement units. After the settings are configured, press Process and the feed will be generated.

Magento Feed Generated Open File
Check the generated feed file

Upload the feed to Google Merchant

Once you have the feed file ready, you can upload it to the Merchant Center. Log in to your account and navigate to Products > Feed. If you haven’t created a primary feed yet, press the plus button to create it now.

Google Merchant Add New Primary Feed
Add a Primary Feed in your Google Merchant account

After you’ve added a feed, you’ll be prompted to upload a file with products:

Merchant Center Upload Feed File
Add feed file via upload

Next, you’ll be asked to enter the name of the feed file and upload it. To upload feed as a test, select the corresponding check box:

Magento Feed Upload Browse

Select the generated file and press "Create feed". Wait while the file is processed, then check the result.

As you can see, attribute names from the file were recognized by Google.

Magento Feed Attribute Names Recognized
Review the results for the uploaded feed


Using Feed Generator for your Magento 2 store, you can automatically create a feed compliant with Google Merchant Center. Just choose the relevant template and follow the prompts in the wizard to generate the file. No file format yet? Contact us and we’ll provide one for you.

Use Store Manager to generate Magento 2 feed for Google Merchant! Try now!

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